The final paper describing the Momentum Scaling Strategic Framework is now available.
ABSTRACT: Technology startup founders are taught to accelerate their ventures to internet scale along an exponential Hockeystick curve. However, this strategy is not appropriate for business models and markets which do not fit VC funding criteria but who could otherwise scale to become sustainable, value-generating and profitable companies. This paper proposes an alternative strategy framework – Momentum Scaling – which is better at managing risk and resources for startups with low capital reserves.
Note – this project is continuing and there are already updates to the framework which I can share with you in the next few weeks as I also update my blog infrastructure.