A brainstorming session produced an initial concept for a Scaleup Lifecycle Model:
The chart is Time on the x-axis and Market Share on the y-axis.
Five stages: Preparation, Beachhead, Surge, Consolidation and Maturity:
Preparation | Beachhead | Surge | Consolidation | Maturity | |
Description | Ensuring solid evidence of product-market fit and starting value proposition | Entering the market, gain momentum from early adopters, finding the Reference Client to give us credibility with Pragmatists | All resources focused on capturing or creating market share. Momentum is of the essence | Become the go-to standard for the market | Evolving the business model to become the de-facto monopoly of the market |
Customers (Moore Tech Adoption Cycle) |
Insiders | Enthusiasts
Visionaries Reference Client |
Leap the chasm from Visionaries to Pragmatists | Pragmatists and early Conservatives | Maintain mass market (Conservatives) |
Key Question | Do we have a clear value proposition and beachhead market | How to not get distracted by Enthusiasts and Visionaries/
Finding the Reference Client |
Do we continue, shut down or pivot hard to avoid valley of death | When do we switch our strategy priorities from building valuation/market share to building revenues | How to become the de-facto monopoly of the market |